Making money in the market comes down to buying securities at the right time and selling them after they've gone up and before they've gone down. While this seems self-evident, why is it so hard to do? Well emotions play a large part in it. The consistent winners in this space are those who have a proven strategy and iron-clad discipline. But we're not born knowing how to do it. We've got to learn from somebody and Allison Ostrander has been playing the game for more than 10 years. You can learn her secrets.