AI-Powered Content Strategies with Lance Cummings
Jul 22, 2024 ·
51m 55s
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Description
Lance Cummings is an AI content specialist and Professor of Professional Writing at UNC Wilmington. He specializes in optimizing AI usage for businesses, non-profits, and schools in content operations and...
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Lance Cummings is an AI content specialist and Professor of Professional Writing at UNC Wilmington. He specializes in optimizing AI usage for businesses, non-profits, and schools in content operations and marketing.
On this episode Lance talks about his work developing AI-powered content strategies, including how we can best leverage AI tools and strategies for improved content operations and writing.
Some things we discussed:
About Lance
Lance Cummings is an associate professor of English in the Professional Writing program at the University of North Carolina Wilmington. Dr. Cummings explores business and writing in technologically and linguistically diverse contexts in both his research and teaching. As Professional Writing & Internship Coordinator and design thinking coach, he brings the workplace into the classroom by connecting students to professional networks through applied learning.
Most recently, Dr. Cummings is exploring how to bring the workplace to the classroom through design thinking and ethnomethodological research in US companies and abroad. He leads a research lab to Krakow, Poland every year. His next research project involves ethics in the creator economy and how we can better prepare students for writing in social environments.
Where You Can Find Lance
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On this episode Lance talks about his work developing AI-powered content strategies, including how we can best leverage AI tools and strategies for improved content operations and writing.
Some things we discussed:
- How generative AI has changed his perspectives on writing and how he's integrating it into his classroom teaching.
- The number of AI writing tools are growing - how he's keeping up with the changing tools and how he determines which ones are best for students/writers.
- The evolution of the technical writer to content engineer. What he sees is the role of AI in technical writing and how technical writers can take advantage of it.
- How content operations are evolving thanks to AI technologies.
- What kind of challenges he sees with AI and writing and how we overcome them.
- His work on a 1:1 AI consulting prototype.
About Lance
Lance Cummings is an associate professor of English in the Professional Writing program at the University of North Carolina Wilmington. Dr. Cummings explores business and writing in technologically and linguistically diverse contexts in both his research and teaching. As Professional Writing & Internship Coordinator and design thinking coach, he brings the workplace into the classroom by connecting students to professional networks through applied learning.
Most recently, Dr. Cummings is exploring how to bring the workplace to the classroom through design thinking and ethnomethodological research in US companies and abroad. He leads a research lab to Krakow, Poland every year. His next research project involves ethics in the creator economy and how we can better prepare students for writing in social environments.
Where You Can Find Lance
Information
| Author | Ingeniux |
| Organization | Riley Edmunds |
| Website | - |
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