AbbVie's Head of Communications, Javier Boix on Effective Storytelling in Healthcare Communications [Episode 19]

Jul 9, 2020 · 38m 51s
AbbVie's Head of Communications, Javier Boix on Effective Storytelling in Healthcare Communications [Episode 19]
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“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”
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Author Lippe Taylor
Organization Lippe Taylor
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