Transcribed

A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors

Aug 29, 2024 · 40m 35s
A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors
Description

Want to elevate your career in insights? Start thinking like a toddler. In this episode, we're joined by https://www.linkedin.com/in/seanmccullough42/, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy,...

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Want to elevate your career in insights? Start thinking like a toddler.

In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.

We also cover:
  • The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
  • Why new research isn’t always the answer + how to maximize the use of existing resources
  • The power of understanding all consumer demographics to maximize market potential and enhance engagement.
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Author Sweet Fish
Organization Sweet Fish
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