Joe Escalante's weekly swan dive into the business end of showbiz... This week: Joe regales us with the story of being crowned Imperial Sovereign of Los Alamitos last week. Ok, he was inducted into the Los Alamitos Hall of Fame (along with the bass player from the Silversun Pickups!), but still...

Also, a look at the box office (shout out to the Cinemark Bella Terra in Huntington Beach, and the AMC 16 in Burbank), an unpacking of the first Presidential Debate, and America's Greatest American, Mark Wahlberg, opened a new high-end Mexican spot in the OC. Joe gives his reviews. And Joe gets to explore his favorite topic in the world... ANTI-TRUST LAW! This time, Joe goes into the possible anti-trust issues and SoCal theme parks.