In this episode of The Full Funnel Paid Media Podcast, host Andy Gray reveals a game-changing Meta feature—bid multipliers.

We dive into how this tool allows marketers to adjust bids based on specific audience criteria such as age, gender, custom audiences, and device usage. This approach helps fine-tune campaigns without sacrificing the broad reach of Meta’s automated systems.Andy shares real-world examples, including a case study where applying bid multipliers reduced customer acquisition costs by 15%.

Listeners will learn how to use these multipliers to increase profitability, reduce wasted spend, and improve overall paid media performance. Whether you're managing large ad budgets or simply seeking incremental gains, this episode provides actionable insights for any paid media strategy.