99. 3 Ways CX Programs Go Wrong (and Right!) w/ Ian Luck
Oct 6, 2020 ·
45m 58s
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Description
The CX gap is a misalignment between CX and the C-Suite… and it’s the major reason that CX programs fail. Why? Failure to make the data relevant. In this episode,...
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The CX gap is a misalignment between CX and the C-Suite… and it’s the major reason that CX programs fail. Why? Failure to make the data relevant. In this episode, I interview Ian Luck, VP of Global Marketing at CustomerGauge, about bridging the CX gap and making customer-centric decisions based on accurate CX data. In this episode, you’ll learn about... - What lies at the heart of the CX gap - The 3 biggest CX mistakes (long surveys, ROI, & data distribution) - Achieving alignment between C-suite & CX - The NPS & CX Benchmarks Report Check out this resource we mentioned during the podcast: - CustomerGage’s 2018 NPS® & CX Benchmarks Report Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play,or Google Podcasts, and find more episodes on our blog.
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Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
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