In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC. 

In today’s episode, you’ll learn: 

• Why embracing a start-up mindset is so important to keep your brand fresh
• How to defend out-of-the-box ideas from pushback
• Why changing your strategy isn’t always the best course of action

Brought to you by Mekanism.