#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications
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#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications
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Description
Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades...
show moreIn today’s episode, you’ll learn:
- What it takes to create and promote a niche sport like competitive eating
- Why having multiple irons in the fire helps fuel productivity and creativity
- Why controversy is so effective for generating earned media
Brought to you by Mekanism.
Information
Author | Straw Hut Media |
Organization | Straw Hut Media |
Website | - |
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