Imagine if you are on national TV with millions of people watching. The reporter says, "Our next guest says he is a self-defense expert." He turns to you and asks, "What qualifies you as a self-defense instructor. I mean, this is a serious subject. Why should we listen to you?" What would you say?  In this episode, we pose that question to COBRA-Defense founder Chris Sutton and learned his unique analogy and rock-solid advice for anyone in the self-defense or martial arts business. Learn the difference between a real self-defense lesson and a martial arts self-defense lesson. What is the best way to reduce the learning curve? The time that police officer Sutton shot a guy in the head who then shot a child. Why foul language, embarrassing students, and even hurting them is not necessary for a self-defense class. How an "attention diversion drill" can make a parent cry watching his or her child. How to give students instant value and reprogram their mind before they ever learn a physical move. What is missing from martial arts that COBRA has? How martial arts respond to the question, "Who are you training your students for?" How to describe what you offer to prospects The difference between military and law enforcement training What is Killer School? What three brothers have left footprints on Chris's head? Why would Royal Caribbean Cruise Lines need active shooter training? Links MartialArtsTeachers.com SelfDefenseBusiness.com MATAPodcast.com MATACertification.com