Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead.

In this episode we chat about:
- Why creating your offer before you've launched it can be a costly mistake.
- The immense value of audience research when it comes to bridging the Magician's Gap for your ideal client.
- Why building hype around your offer does *not* sell and what you need to do instead (no-one will ever be more excited about your offer than you are!).
- Why evergreen offers are not the solution to consistent sales or "passive" income.
- The underestimated value in launching repeatedly and using a 60-90 day sales process to bridge the gap between where your audience is now and where they need to be to be ready to buy.
- The benefit of capitalising on a small audience to help improve your next launch.

SHOW LINKS:
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...