The customer experience often starts at or near the buying experience. So, today, we’re talking about creating and delivering better buying experiences.    Every one of us experiences some version of buyer’s remorse every time we make a purchase. Strategizing about creating a buyer’s experience not just to mitigate the buyer’s remorse but to empower the buyer is a huge component of customer experience.   Our guest brings more than 20 years of sales and marketing experience in digital marketing and tech, most often as the Director of Business Development but also as a two-time company founder. He founded his latest company, SalesReach, because “buyers have changed, salespeople matter, and marketing shouldn’t have all the fun.”   In this episode, I interview Josh Fedie, Founder at SalesReach and host of The Founders Mentality, about crafting his company to make better buying experiences..   What we talked about: - Customer experience has to do with feelings - 2 ways to think about personalization - Product-driven organization vs. a sales- and marketing-driven organization - Strategies for getting started with video   Check out these resources we mentioned during the podcast: - Josh’s LinkedIn video about video - Ep. 40, “The Biggest Transformation in Prospecting in 30 Years,” w/ Dan Tyre Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.