This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation.

Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation branding practitioner.

Today’s conversation is not a history lesson on the Israeli-Palestinian conflict.

Instead, here’s what you’ll learn in today’s episode:

• How black and white thinking has led to a dramatic increase in anti-semitism around the world
• The simple marketing principles used on social media with ill intent that have helped spread misinformation and hate speech
• How information overload exhausts our brains and makes us more susceptible to that misinformation

Brought to you by Mekanism.