E318 - Askia Underwood, Chief Growth Officer
Dec 29, 2023 ·
28m 46s
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Description
2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience. How frustrating is it when you see an ad, click on it, and it takes...
show more
2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience.
How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.
show less
How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.
Information
| Author | Inbound Back Office |
| Organization | Inbound Back Office |
| Website | - |
| Tags |
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