Transcribed

The InFOCUS Podcast: Borrell On 2024 Local Ad Buying

Dec 12, 2023 · 25m 20s
The InFOCUS Podcast: Borrell On 2024 Local Ad Buying
Description

Local advertisers are already planning where they'll invest their marketing dollars next year. What will influence them most when making a buying decision next year? Which forms of media are...

show more
Local advertisers are already planning where they'll invest their marketing dollars next year. What will influence them most when making a buying decision next year? Which forms of media are seen as most effective? Are they interested in incorporating A.I. in their marketing?

Borrell Associates Executive VP of Local Market Intelligence Corey Elliott and Chief Executive Officer Gordon Borrell offered a fast-paced review of Borrell's latest survey of 204 local agencies and 1,866 direct ad buyers during a December 12 webinar that saw more than 700 people participating live.

In this InFOCUS Podcast, presented by dot.FM, we are pleased to share the "big a-ha" takeaways, which reaffirm the forecasts that point to 2024 being a strong year — with traditional media performing well.

This marks the 14th year Borrell conducted surveys of local businesses.
show less
Information
Author Streamline Publishing
Organization iHeartRadio
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search