578 | What Does Expertise Look Like in the Eyes of Google?
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Description
Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness,...
show more- [00:02:55] Reintroducing Chris Long
- [00:03:08] Entity Mindset
- [00:08:00] Google is a Kid Thirsty for More Knowledge
- [00:09:59] E-E-A-T
- [00:12:13] Authors Should be Subject Matter Experts
- [00:14:29] EDGE of the Web Title Sponsor: Site Strategics
- [00:15:26] What is an Information Gain Score?
- [00:19:03] Freshness
- [00:23:18] EDGE of the Web Sponsor: Wix
- [00:24:17] Keyword Segmentation
- [00:29:22] Experience
- [00:32:28] EDGE of the Web Sponsor: SE Ranking
- [00:35:41] Your Digital Resume for Google
- Site Strategics https://www.edgeofthewebradio.com/site
- Wix https://edgeofthewebradio.com/wix
- SE Ranking https://www.edgeofthewebradio.com/seranking
Information
Author | Erin Sparks |
Website | - |
Tags |
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