Going about marketing strategies and expecting consumer behaviors to be the same as in the pre-pandemic world has become insufficient.

Adaptation is vital in an ever-changing world, and one of the ways to respond to consumers’ new needs is through conversational marketing.

In this episode, I interview Antony Chacko, the founder of Alpha Marketer, about WhatsApp marketing, the opportunities it brings to the table, and how to succeed at the conversational game.

Join us as we discuss:

• Live chat vs. messaging apps
• How to drive customers to WhatsApp
• E-commerce and other use cases
• Leveraging image and video content
• WhatsApp measuring and attribution
• Pairing WhatsApp with other channels
• Conversation design best practices

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.