Some businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your product lead the way is a successful strategy, it doesn’t mean all customers are happy to go down a self-service path to acquire a product.

In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a product-led growth motion to a sales-assisted funnel.

Join us as we discuss:

• When and why hire a sales team
• The difference between product-led growth and self-service
• Managing self-serve and sales-assisted funnels
• Freel trials vs. freemium models
• Collaboration between marketing, sales, and customer service
• The future of marketing attribution measurement

Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.