Right Message, Right Person, Right Time — Experiments in Lifecycle Marketing with Phil Gamache
![Right Message, Right Person, Right Time — Experiments in Lifecycle Marketing with Phil Gamache](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/da4b7aff70adea13fd5c9d972a8581db.jpg)
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Sending the right message to the right person at the right time is a top priority in the marketing world. But knowing what will resonate better with customers isn’t always...
show moreIn this episode, I interview Phil Gamache, Director of Growth Marketing at WordPress.com/Auttomatic, Podcast Co-host for Humans of Martech, about why experimentation is critical to marketing success, especially when it comes to targeting customers with the right messaging throughout their lifecycle.
Join us as we discuss:
- Growth marketing vs. simply marketing
- Lifecycle marketing and the importance of understanding users
- How to run marketing experiments
- Approaching experimentation in startups vs. bigger companies
- Balancing creativity and data
- Creating a personalized experience at scale
Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.
Information
Author | Jeffre Behm |
Organization | Sweet Fish |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company