Epic Content Experience: Customer-Centric Marketing with Yaag Ganesh
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Description
In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy...
show moreIn this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content experience and the crucial role of understanding your customers in creating it.
Listen to us discuss:
- The role of customers in keeping blogging relevant
- The inherent fault of the content funnel
- Content experience
- State of ABM & the importance of understanding customers
- Podcast content, metrics, and growth strategies
Check out these resources we mentioned:
- Watch Yaag’s TEDx talk
- Read Yaag’s piece on How to do SAAS pricing?
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Information
Author | Jeffre Behm |
Organization | Sweet Fish |
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