574 | Goals, Strategies, and Tactics w/ Kevin Indig
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Description
In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for businesses. Throughout the episode, he emphasizes the importance...
show more- [00:02:43] Reintroducing Kevin Indig
- [00:06:11] Ignored Country: Strategy
- [00:08:16] Sun Tzu – The Art of War
- [00:12:11] Stay in the Lane
- [00:13:26] EDGE of the Web Title Sponsor: edgeofthewebradio.com/site
- [00:14:15] The Ghost Framework
- [00:15:20] How to Orient to Objective Measurements
- [00:17:22] The Importance of Communicating KPIs Up & Down
- [00:19:04] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
- [00:21:06] Getting Buy-in from the C-suite
- [00:23:33] Making SMART Goals
- [00:26:59] SEO Pride
- [00:28:53] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking
- [00:33:38] Your Number One Priority
- Create a project, add at least 5 keywords;
- Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
- Run a website audit and show what issue you are going to fix;
- Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
- Optimize one page using the Content Marketing tool.
Information
Author | Erin Sparks |
Website | - |
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