Want to eliminate the guesswork in marketing? Stop believing everything you think. Your predispositions, previous experiences and knowledge may actually be holding you back from your best messaging and positioning.

This is the mindset embraced by this episode’s guest, Patrick Strother, Founder and Chief Marketing Officer of Strother Communications Group. The more experience you have, the more tempting it is to borrow from a past success or assume you know the intricacies of the existing market. The key to marketing success? Staying humble and giving the market respect by allowing it to guide your approach.

Join us as we discuss:

• The importance of staying grounded in market insights and buyer behavior
• Building trust, differentiating and standing out in a competitive market
• Balancing the art and science of marketing