You have to make quality use of every single part of the marketing budget buffalo.

Stretching each dollar, in both for-profit and nonprofit environments, creates optimized marketing strategies — and formulating a strong, simple direction for campaigns is step one. Alissa Nixon, Head of Vertical Operations and Marketing at Siemens USA, Low Carbon Tech Board Member and World Affairs Council YP Executive Member, believes you should be able to convey what you are selling in six words or less. Utilizing the integrated marketing strategy and incorporating physical marketing tools will squeeze the value out of every dollar and, in turn, every initiative.

Join us as we discuss:

• Organic consistency: the integrated marketing mix
• Events and physical marketing incorporation
• Adapting to new environments and organizational contexts