Let's face it. As agency owners, we are notorious for trying to be a jack of all trades.

However, there are certain specialties that we really should partner with experts on to help our clients succeed.

Paid ads are one of those things.

If you don't have an expert on your team, you need to partner with an agency that specializes in this lane of marketing.

Today on the show, Sharon Park, Founder and CEO of Sage Digital Marketing, Inc shares with us why having a paid advertising specialist is important for agency owners.

Sharon founded Sage Digi in 2018 to pioneer an enlightened way of doing business. Her goal is to bring transparency and technology to smaller business owners who need a solid technology advisor to grow their online advertising programs.

A seasoned industry leader, Sharon worked in advertising at Google and PubMatic for 15 years. She has led digital strategies for customers like Zillow, Berkshire Hathaway, Nordstrom, Samsung, and Adidas. In 2008, Sharon structured the “Obama for America” media buying strategy, which resulted in a 22:1 return on ad spend. In April 2011, Sharon created the ad tech strategy for General Motors and successfully deployed 700 campaigns to capture over 1 million in-market car shoppers, making it the largest re-marketing campaign in history at the time of launch.