Experience the phenomenal journey of Tony Piloseno, a.k.a. Tonester, and learn how he transformed from a part-time employee at Sherwin-Williams to a social media sensation with over 900,000 Instagram followers. Hear about his initial foray into paint mixing videos on TikTok in 2019 and the marketing insights that helped him capture a massive online audience.

Discover the birth and growth of Tonester, Tony’s boutique paint brand that emerged during the COVID-19 pandemic. Tony shares the secrets behind his unique approach to creating and marketing interior paint colors on TikTok, the transition from creative artist to business owner, and the hurdles of running a global e-commerce platform. This episode is a goldmine of entrepreneurial wisdom and marketing strategies that propelled Tony’s success. Learn why he chose to keep products out of major commercial retailers, the crucial role of social media in brand growth, and the artistic process behind color creation. From the importance of naming paint colors to leveraging AI for showcasing designs, this episode is packed with valuable lessons for anyone looking to blend creativity with business acumen. 

Connect with Tony: https://www.instagram.com/tonesterpaints

Connect with Jesse:
Instagram: https://www.instagram.com/jesserottinghaus/
Website: https://linktr.ee/jesserottinghaus

Connect with Shane:
Instagram: https://www.instagram.com/shaneburgman/
Website: https://linktr.ee/Shaneburgman

Connect with Impractical Brokers:
Instagram: https://www.instagram.com/theimpracticalbrokers/
Website: https://www.impracticalbrokerspodcast.com/