These days, Martech provides marketers with plenty of time-saving tools that promise to free them up to spend more time on the human aspects of their job.

The problem is: If you aren’t careful, Martec may as well translate to “doing it wrong, faster.”

And that’s where Laura Patterson, best-selling author and President at VisionEdge Marketing, says Marketing Ops can step up to help. She joins the show to dissect this and other crucial roles Marketing Ops plays in modern business.

We cover:

• How Marketing Ops can help make your marketing more efficient without sacrificing effectiveness
• Brand authenticity and the importance of understanding the entire customer journey
• The strategic role Marketing Ops plays and the challenges it faces in today’s environment