Colin Westcott-Pitt Discusses Growing a Billion-Dollar Brand and the World’s #1 Sports Nutrition Product

Apr 30, 2023 · 17m 45s
Colin Westcott-Pitt Discusses Growing a Billion-Dollar Brand and the World’s #1 Sports Nutrition Product
Description

A well-known drinks marketer for much of his career, Colin Westcott-Pitt turned his attention several years ago to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes...

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A well-known drinks marketer for much of his career, Colin Westcott-Pitt turned his attention several years ago to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes Optimum Nutrition, Slimfast, Body & Fit, Isopure, among others. Its flagship global brand, Optimum Nutrition, has just been certified as the world’s #1 sports nutrition brand, according to Euromonitor, and has achieved the extraordinary milestone of becoming a Billion Dollar brand.

Today Colin discusses the marketing of the brand and how it was driven by a purpose of helping consumers everywhere to achieve their performance and healthy lifestyle goals. Plus, he shares the lessons he learned along the way.
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Author Deborah Malone
Organization Deborah Malone
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