#68 Making the Case for Social Selling in Your Commercial Teams
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
The bar has been raised for sellers and feels like it keeps rising. The amount of information modern buyers have is at an all-time high, buyers’ expectations from sellers have...
show moreAccording to our latest guest, Ryan Barretto, President of Sprout Social, social media has quickly become one of the best platforms available to add that extra value.
If your commercial organization isn’t prioritizing social selling, you’re missing a massive opportunity. (And don’t try to tell us that you don’t believe in the ROI—Ryan has some great counterpoints to that.)
As a seller, if you can become adept at social selling, you can fast-forward building a connection with buyers and understanding what they care about so that you can provide a tailored and differentiated sales experience.
It’s a win-win.
Join Ryan and our host and Challenger CEO, Andee Harris, on this episode of the Winning The Challenger Sale podcast, where they discuss:
- How the role of a salesperson must change and adapt to the modern buyer, particularly in how they want to use and experience social media
- Social selling as a massive opportunity for commercial teams across all funnel stages
- Demystifying the ROI of social selling, including the strength of its halo effect on your brand and sales cycle
You can also watch Ryan and Andee present on unlocking the lead gen potential of social media in a recent webinar from our Leading The Challenger Sale webinar series. Watch the recording here.
Information
Author | Andee Harris |
Organization | Andee Harris |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company