Narrow Targeting vs Broad Reach Marketing
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Description
How do you balance broad reach and highly targeted marketing efforts? Angela and Elena are joined by Chief Creative Officer Rob DeMars to talk about the challenges and opportunities marketers...
show moreTopics covered:
- [00:45] Developing the HurryCane, the number one cane in the US
- [05:21] Brand marketing vs performance marketing
- [09:28] The challenges of highly targeted marketing
- [13:20] Reviewing the 60/40 rule
- [22:10] How to choose marketing channels for your business
To learn more, visit marketingarchitects.com/podcast.
Resources:
2021 MarketingWeek Article
2021 MarketingWeek Article
2021 LinkedIn Article
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Information
Author | Marketing Architects |
Organization | Aiyanna |
Website | - |
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