It was established 75 years ago and today just agreed to pick up its 15th owned-and-operated radio station — a 100,000-watt powerhouse covering a very important part of the United States. It includes towns with a population of eight.

KBRY-FM 92.3 in Broken Bow, Neb., is being acquired by the Nebraska Rural Radio Association, led by Tim Marshall. Why does this group exist? What's the business sense of owning radio stations, let alone buying one more?

Marshall shares his thoughts in an exclusive conversation with Radio + Television Business Report Editor-in-Chief Adam R Jacobson in the latest InFOCUS Podcast, presented by dot.FM.