Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.”

If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.

Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.

In this episode, we discuss:
-Theodor’s innovative ad-agency sitcom 
-Why mistakes aren’t the enemy, doing nothing is
-How to balance the need for diverse input with leadership

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.