Today on the show, I’m talking with Ben Mand. He’s the CEO of Harmless Harvest, a pioneer in U.S. refrigerated premium coconut water and plant-based dairy products. And if you’ve had Harmless Harvest’s coconut water, you know it’s the best.

Since joining the company as CEO in 2018, Ben has expanded the brand beyond coconut water, more than doubled its business, and radically streamlined its supply chain.

In today’s episode, you’ll learn:

• How Ben uses solution-based thinking to help his team run efficiently

• How to build up a brand as a multidimensional persona that meets people where they are

• The number one rule when it comes to impact marketing? You’ve got to have a great product

Brought to you by Mekanism.