How Startups Can Find Product Fit Through Product-Led Growth
![How Startups Can Find Product Fit Through Product-Led Growth](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/6c75181ef765c37bd771d3bebeb3925a.jpg)
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Product led growth drives customer retention and expansion through the value of your product. Today’s guest, https://www.linkedin.com/in/shannon-sweeny-curran-55332942/, Director of Content and Brand Strategy at https://openviewpartners.com/, shares today’s key principles for...
show moreToday’s guest, Shannon Curran, Director of Content and Brand Strategy at OpenView VC, shares today’s key principles for product lead growth and how to build a community for a competitive advantage. Shannon also discusses who your first marketing hire should be and how to build out your marketing function. This is a must listen for founders wanting more insight on product fit and marketing.
We discuss:
- Your first marketing hire and how to build out your marketing team
- Ways to create and build product-led growth
- Growth model where product usage drives customer retention and expansion
- How to build a customer community for a competitive advantage
- OpenView’s 11 Product Led Growth Principles for the New Age
Subscribe wherever you listen to podcasts or find every episode here.
Listening on a desktop & can’t see the links? Just search for Startup Success in your favorite podcast player.
Information
Author | Burkland Associates |
Organization | Jenny Hui |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company