An important part of the sales process that rarely gets brought to the marketing side is objection handling.
It’s the perfect opportunity to a) show sales that you’re willing to go the extra mile to collaborate and b) tell a story that will stick with customers forever.
In this episode, I interview Drew Smith, Director of Growth, Revenue Operations at Directive, about how marketing operations should collaborate with sales and revops.
Join us as we discuss:
Why “show, don’t tell” always stays fresh
What marketing can do to understand sales better
The trifecta of sales operations, marketing operations, and revenue operations
Collaborative problem solving across departments


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