The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members bring to a highly creative role.
Today’s guest made the internal rebrand — with stellar results.
In this episode, I interview Dana Weeks, Senior Manager, Marketing Operations at Crain Communications, about how curiosity and grit fuel her high-velocity (and newly renamed) marketing operations team.
Listen in as we discuss:
How marketing exercises both right-brain and left-brain thinking
The motives behind renaming marketing automation
Why curiosity and grit are essential traits for marketers
Making marketing operations a strategic partner to the rest of the marketing team
Strategic moments for being hyper targeted


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