There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve?  
A lot of thought goes into creating a comprehensive structure for juggling multiple customer types—and not to mention filtering the “noisy data” of different use cases. 
In this episode, I interview Brandon Goldstein , Senior Manager, Marketing Operations at Evolve Vacation Rental , about the difference between improving or building processes, CDPs, and day-to-day aspects of working across multiple consumer channels. 
Join us as we discuss:
- Building new vs improved processes
- Customer data platforms (CDPs)
- New technologies in marketing operations
- Strategies for getting “lifts” 
Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com . 
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