Adding Value to Content Strategy with Inclusivity
Sep 27, 2022 ·
29m 16s
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Description
Tailoring your message to different audiences can be both a challenge and an opportunity. Especially when that message can be a sensitive and tricky subject like providing health care coverage...
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Tailoring your message to different audiences can be both a challenge and an opportunity. Especially when that message can be a sensitive and tricky subject like providing health care coverage for fertility services.
Erik Eaton is Director of Marketing Operations at Carrot Fertility, a company whose mission is to meet the growing demand for employee fertility benefits. For him, messaging to multiple audiences, with a wide variety of different needs, centers around inclusivity. After that, it’s all how you personalize the messaging.
Join us as we discuss:
How to keep messaging central to diversity, equity and inclusion model
Direct mail marketing can work without elaborate tricks or swag- if the messaging is authentic
Dealing with sensitive customer data information
What parts of an B2B operational campaign can be carried over to B2C?
show less
Erik Eaton is Director of Marketing Operations at Carrot Fertility, a company whose mission is to meet the growing demand for employee fertility benefits. For him, messaging to multiple audiences, with a wide variety of different needs, centers around inclusivity. After that, it’s all how you personalize the messaging.
Join us as we discuss:
How to keep messaging central to diversity, equity and inclusion model
Direct mail marketing can work without elaborate tricks or swag- if the messaging is authentic
Dealing with sensitive customer data information
What parts of an B2B operational campaign can be carried over to B2C?
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
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