Marketing Operations: What To Do If You’re Starting From Scratch
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical. What if you join a company that...
show moreWhat if you join a company that has never had someone in the marketing operations role before? Where do you start?
In this episode, I interview Chloe Pott , Senior Marketing Operations Manager at Lokalise , to hear her insights on starting from scratch, building out martech stacks, and collaborating with other departments.
Join us as we discuss:
Starting from scratch in marketing operations
Building a martech stack
Tracking attribution (and which type is the most relevant today)
Life cycle models and scoring leads
Content analysis
Deploying campaigns multinationally
Take a peek at the book Chloe recommended:
The Culture Map by Erin Meyer
Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com .
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
Information
Author | Sweet Fish |
Organization | Sweet Fish |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company