Every time Cory Scheer puts on his Brooks running shoes, he has a great experience.  He doesn’t get blisters and his feet feel comfortable. And when it’s time for a new pair of shoes, he turns to Brooks. So, how do you create experiences like this? Experiences that make your customers want to come back again and again? On this episode of The Customer Experience podcast, Cory joined us to talk about why building trust is the key to developing a loyal customer base.  Cory currently serves as Director of Church and Community Engagement at Pleasant Valley Baptist Church. Previously, he’s been the Business Director at a whitewater rafting company in Colorado, VP of Strategic Partnerships at the YMCA of Greater Kansas City, and Dean of Admissions at William Jewell College.  He also earned an Executive MBA and a Doctorate in Education, completing his doctoral work on the topic of trust, value, and loyalty in relational exchanges. Check out our podcast on Apple Podcasts/Apple Podcasts, or on Google Podcasts/Google Play, or Spotify and even on Stitcher.