96. 4 Steps to Better Storytelling w/ Michael Ashford

Sep 15, 2020 · 53m 25s
96. 4 Steps to Better Storytelling w/ Michael Ashford
Description

Customer experience is the emotions that a customer feels about your organization. The gateway to strengthening the positive emotions of your consumers is great storytelling.   In this episode, I interview...

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Customer experience is the emotions that a customer feels about your organization. The gateway to strengthening the positive emotions of your consumers is great storytelling.   In this episode, I interview Michael Ashford, Director of Marketing at The Receptionist, about the importance of storytelling in marketing.   Listen to Michael and I discuss...   - What it means to build heroic content   - Dos and don’ts of marking using car commercial examples   - Donald Miller’s Building a StoryBrand   - How storytelling begins with intentional listening   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
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Author Sweet Fish
Organization Sweet Fish
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