Product-led growth is a great strategy… for about 5% of B2B companies. The other 95% should adopt customer-led growth.  
In this episode, I speak with two-time Customer Experience Podcast guest Chris Hicken , Co-Founder and CEO at ‘nuffsaid , about the three elements of customer-led growth and their reliance on superior CX 
Chris talked with me about:
- What three things customer-led growth companies do
- Which of the four types of data to prioritize and why
- How the philosophy of customer-led growth originated
- What influence video has in creating value for customers
- How to start collecting data on customer value 
Check out these resources we mentioned during the podcast:
- ‘nuffsaid Magazine 
- Chris Hicken on LinkedIn 
- The Rule of 40 
- Dave Garr on LinkedIn 
- Darrell Benatar on LinkedIn 
- Gong.io 
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