189. Human Connection at the Heart of Sales w/ Dr. Cindy McGovern
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Description
Listening is the secret to selling anything — but most of us don’t listen the right way, even though all of us are in sales roles (yes, all of us). ...
show moreTrue listening is looking at the 360° view of what’s happening.
In this episode, I speak with Dr. Cindy McGovern , CEO at Orange Leaf Consulting and author of Every Job Is a Sales Job , about using listening and presence to design a customer experience that customers want to tell others about.
Dr. Cindy and I talked about:
- How to turn non-salespeople into salespeople
- What it means to realize that selling means helping
- Why you should be proactive about creating moments that matter
- What Dr. Cindy’s 5-step sales process is
- How to use video to create meaningful sales connection
Check out these resources we mentioned during the podcast:
- Dr Cindy McGovern on LinkedIn
- Every Job Is A Sales Job
- Orange Leaf Consulting
- United Airlines
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play , or Google Podcasts , and find more episodes on our
Information
Author | Sweet Fish |
Organization | Sweet Fish |
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