E249: How Public Relations Can Complement Your Marketing Strategy (Lauren Cockerell - Kwedar & Co.)
Aug 19, 2022 ·
25m 40s
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Description
Most marketing agencies do not offer public relations as part of their offerings. However, PR should be a vital part of any marketing strategy as it helps build trust, increase...
show more
Most marketing agencies do not offer public relations as part of their offerings. However, PR should be a vital part of any marketing strategy as it helps build trust, increase awareness, and creates transparency for the company.
In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. to about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in yourself or looking to team up with a collaborative partner, Lauren explains why PR is a crucial part of marketing.
In this episode, Lauren talks about:
• When to use PR
• Why you need PR
• How to get traction with media sources
• Different ways to add PR to your offerings
show less
In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. to about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in yourself or looking to team up with a collaborative partner, Lauren explains why PR is a crucial part of marketing.
In this episode, Lauren talks about:
• When to use PR
• Why you need PR
• How to get traction with media sources
• Different ways to add PR to your offerings
Information
Author | Inbound Back Office |
Organization | Inbound Back Office |
Website | - |
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