Whenever the conversation of using content marketing takes place, it generally occurs within the context of online marketing. It is rarely used within the career change space. One of the reasons for this is the understanding and usage of the definition of content marketing. Content marketing is generally associated with the digital world. However, when content marketing is looked at as any content posted in a public setting whether as an image, audio, video and/or text files, it changes the conversation. One has to now care about what they post because it could be used against or for them.