Italian  brands are known to create some of the most premium, sought-after   products in the world that last for generations: what's their secret?
Riccardo  Illy, President of Polo del Gusto, shares proven business principles  that world-renowned Italian brands have employed for generations in the  art of Excellent Products.

In this episode: What was the most important "lesson learned" from Riccardo Illy's political experience.