#42: The Knot CMO Jenny Lewis | Engage the Customer
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#42: The Knot CMO Jenny Lewis | Engage the Customer
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Description
Jenny Lewis is the Chief Marketing Officer and President at The Knot Worldwide, where she leads all Marketing, Insights, and Editorial initiatives for the company and its 19 global brands...
show moreYou’ve likely heard of The Knot as being a hugely popular website for wedding planning. But today you’ll see there’s much more to the brand than that.
In this episode you’ll learn:
- How Jenny has harnessed the power of being a generalist in her marketing career
- Why it’s so important to engage in active conversation with your customer base in order to stay authentic and current in the space
- How they acknowledge FOMO’s meaner cousin FOMU – or Fear of Messing Up in their products, visual language, and brand voice
Brought to you by Mekanism.
Information
Author | Straw Hut Media |
Organization | Straw Hut Media |
Website | - |
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