J.J. and Dr. Eli Rubin revel in the traditional and rebellious thought of Rabbi Shneur Zalman of Liadi, author of The Tanya, and first Rebbe of the Chabad Hasidic sect. 

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Eli Rubin, a contributing editor at Chabad.org, is the author of Kabbalah and the Rupture of Modernity: An Existential History of Chabad Hasidism (forthcoming from Stanford University Press). He was a co-author of Social Vision: The Lubavitcher Rebbe's Transformative Paradigm for the World (Herder and Herder, 2019), and received his PhD from the Department of Hebrew and Jewish Studies, University College London.