Italian brands are known to create some of the most premium, sought-after   products in the world that last for generations: what's their secret?
Riccardo Illy, President of Polo del Gusto, shares proven business    principles that world-renowned Italian brands have employed for generations in the art of Excellent Products.
In this episode: How did the "Incanto" approach outline the path in the creation of Polo del Gusto.