Pearson Cycles is the oldest bike shop in the world having first opened its doors back in 1860. And after 161 years of trading, these past 18 months have been its toughest.

James and Joe are joined by Pearson owner Will Pearson who talks about the big bike boom of the pandemic, why the industry is struggling to keep up with demand and why online retail giants may struggle to offer the massive discounts of the past.

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