Finding the intersection between advertising, speaking engagements, and social and digital media can be a daunting task in today’s overloaded internet landscape. Rakia Reynolds is tackling the non-traditional media space at Skai Blue Media, a public relations company that provides business development, marketing, and message strategy to a wide variety of companies around the country.

Rakia has joined me to talk about what it takes to get your business noticed in today’s digital environment. She shares her experience with finding businesses that are willing to take a risk on a start-up, helping clients understanding the metrics of success in today’s online marketplace, and the importance of taking time to focus on your company’s brand, image, and future. Rakia also shares her vision to change the world, one digital media platform at a time, today on The Build.

To view full transcript and expanded show notes: https://bit.ly/3G3d15E

Key Takeaways
[1:23] Helping a client get noticed in an excessive media landscape without losing their focus.
[6:08] Rakia’s transition from editor to multimedia business owner.
[9:50] Finding businesses that are willing to take a risk on your start-up.
[11:06] Identifying your ideal client requires narrowing your focus.
[15:00] Various tools that can help clients measure their success.
[20:57] Helping clients understand the benefit of working with platforms they don’t understand.
[24:30] Why you need to focus on your brand just as much as you focus on your clients.
[28:36] Casting your organization for success and looking to the future.
[32:38] Rakia’s favorite elements of Skai Blue and her hopes for changing the world.